The boys are back – for the millionth time! I know they must be tired, but their suffering is worth the enjoyment of all of us K-pop fans… right? (Yes.)
So at the behest of their record company, they come out with their next promotional release, “Coffee Shop”, a leisurely, romantic tune that is accompanied by a tranquil video with a comfortable Instagram-esque filter.
This is “Walden”.
BAP may be rookies, but they seem like veterans of the game with their THIRD promotion already. Man – these guys must be tired! And schizophrenic, apparently, because each promotion has packaged with it a completely different personality and image, starting with the aggressive “Warrior”, leading to the aegyo – I shudder when I use that term – “Stop It”, and now the tormented and quietly violent “Rain Sound”. (Note: another word for that is “Emo”.) So what’s the consensus?
This is an improvement from Secret’s previous video, “Poison”. But if I’m honest, I would probably rank “Poison” only just below Hyuna’s “Ice Cream” on the scale of how much it enrages me.
The thing about this song/music video is that I think it tries to be something it’s not. But in the middle of some kind of symbolic, artistic set, the director/etc. realized it was hopeless and abandoned that idea altogether maybe halfway through. Basically, they took one look at the girls’ boobs and decided that those were gonna be the star.