I wish I made k-pop MV reaction videos so I could have recorded my expression from watching this for posterity. Not only is the track for “24/7” composed primarily of banjo, the heart and soul of country and bluegrass, but it’s pretty much Miley Cyrus’ “Hoedown Throwdown” with just a little more synthesizer thrown in. Seriously, from the “BOOM CLAP BOOM BOOM BOOM CLAP” to the huge group line dancing, the country band in the background to the melody of the chorus, this song copies “Hoedown Throwdown” almost down to a T. And I’m not the only one who thinks so; just go to the “Hoedown Throwdown” music video and you’ll see almost all of the recent comments have to do with “24/7”. HONESTLY I think one “Hoedown Throwdown” is enough for this world.
“24/7” is a catchy song, but there’s just nothing original about it. Besides the overwhelming resemblance to Miley Cyrus, the beginning “Get down, get down, get get get get get down” is exactly the same as BAP’s “Warrior” (1:23), and people have been using “To the left, to the right” ever since the concept of song was first conceived. I do have to say though, it’s a bold choice from Cube Entertainment to have 2Yoon debut with such an interesting concept, and while it might not strike westerners like me as anything unique, I’m sure k-pop has not come across many other songs like this.
What I really want to talk about though is the video for “24/7”, which sports perhaps some of the most random occurrences I’ve ever seen in a music video. Let’s start from the beginning. Gayoon and Jiyoon are sent an invitation to “Dream Village” through the mail and the video begins as they arrive. Wait hold up. Dream Village? Dude, 2Yoon, that’s so sketch. What if I’d sent you an invitation to, oh I don’t know, Neverland (Michael Jackson’s not UKISS’s); would you just skip merrily off to there too?
And let me tell you, this place is the worst dream village I’ve ever seen. Honestly, my dream village would not be a small hick town where they put you to work farming. And I mean, I guess it would be okay if the guys were cute but…
Add in the fact that the entire video is plagued with random unnecessary lens flares, blurs, and beams of light and you get a final product that’s just kind of vaguely unsettling. Even BTOB’s special guest appearance was just hazardously thrown into the middle of this little hoedown with a totally irrelevant dance break complete with suit and tie.
I mean seriously, is this necessary:
That’s not to say this video does not have its merits. “24/7” has probably some of the best trolls I’ve ever seen in a k-pop music video. We’ve got the derp:
We’ve got the crazy uncle riding a bull in the background drinking from a “water bottle” to cleverly conceal the amount of alcohol he’s consuming:
And then we’ve got the kid who’s too cool for school but cute enough to do whatever the hell he wants:
I don’t hate this song, and I don’t love it either, but I’m glad that 2Yoon is getting the chance to step outside of Hyuna’s shadow and do their own thing for once. Gayoon and Jiyoon are both talented girls and don’t get nearly the attention they deserve in 4Minute. As far as girl groups go, this one has made me want to puke far less than most. And the line dance might even be worth picking up for that next formal you’re planning on going to; I know that I wouldn’t be able to resist its seductive charms.