I debated on this for a while, but I finally decided to do a review of this music video even though there’s not a ton going on in it because I find this song incredibly impressive for a rookie group.
Everyone hated on me when I said 100% had a lot of potential when they released their debut “Bad Boy”, but I knew. I KNEW. This isn’t a group to just toss aside, people! They can actually dance AND sing. THIS IS RARE IN THE K-POP INDUSTRY. Also surprisingly, 100% seems wildly different from their established labelmates Teen Top, which was more along the lines of what I was expecting. GOOD! Because just because the last Teen Top member is just about to leave teenage-hood doesn’t mean they need a carbon copy replacement.
So onto the song and video. What I like about this song is that it’s just a simple, acoustic song stripped bare of a lot of background nonsense track that the members just sit and perform. Honestly, this is one of the hardest and scariest kinds of songs to perform in the k-pop industry. You don’t have any distractions to help you out; only your voice to captivate the audience. And so for a rookie group to come out with something like this and actually perform it well (watch a live performance, they don’t disappoint!) is really amazing. And don’t lie, it’s pretty damn catchy.
The video is not much to get worked up over, except for a few cute scenes here and there. The major premise gave me a huge One Direction “Little Things” feel, except in my opinion the guys are a lot better looking. I mean, any guy with a guitar…
The rest is pretty chill but you get the idea that 100% is a pretty fun bunch of guys, and dare I say, charismatic even. I do wonder though, why they chose to feature Sanghoon in this video, which doesn’t mean anything more than that he got a few more solo shots than everyone else:
Honestly he seems like the worst singer of the group to me, but I guess they tried to make it up by having him sip a cappuccino and getting whipped cream all over his face.
I have to say I’m liking 100% so far, even though they have a silly band name and they wear too many rings:
I also think it’s a little strange that the leader, Minwoo, is 27 while everyone else is 18-21…but hey, you do what you gotta do Minwoo. So long as you don’t disappoint me with your next album, I’ll be happy.