Comeback: Hyuna’s “Ice Cream”

MV

Here at KPWOP we have strong opinions about this song, and so does the rest of the Kpop-listening universe. (Well, that’s what I’m guessing. To be honest I don’t have many friends who listen to Kpop. Callipygia is one of them.) We would be remiss not to give this some sort of review, even though we’re a bit late to the game.

What is this innocently titled song about, you ask? Is it about the childlike wonder of gazing at an ice cream cone for the first time under the hot summer sun, of listening to the sweet, sweet tones of the ice cream truck driving past your house in the afternoons? Is it about careless days spent at the beach, or the laughter and joy of summertime?

No. (It’s about sex, guys.)

Thankfully (or not thankfully?) I looked up the English translation, so I didn’t have to go off and make up completely nonsensical lyrics. Now, the meaning here is quite subtle, so it’s almost like it could have been in a completely different language anyways. But let’s see if we can touch upon some of the careful symbolism and motifs that Hyuna has tried to present to us:

“Melt you down like ice cream” – This is about sex. Because melting and cream.

“I got 31 flavors sometimes shooting star pop pop” – I’m not sure, but I think this is also about sex. It could conceivably also be referencing a downgraded version of Ben and Jerry’s.

“You, you, you, you will fall deeply into me” – …

“cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream cream” – …what just happened? I’m going to go pass out now.

“Chocolate ice cream like my dark skin” – ??? This must be a game where we all tell lies about ourselves. Here, I’ll go: I like Hyuna, as an artist, a lot.

We haven’t really touched on the video, but it really should be touched on. This video is a colorful explosion of the sort of little girl sexiness that I have always found incredibly off-putting. Hyuna, you are a grown-ass woman, so stop trying to act like you’re a six year old one second and then a sexpot the next. And no, you can’t be both those things at the same time.

Furthermore, the music video also displays the same kind of subtlety found in the lyrics of the song:

What is this all supposed to MEAN?!?!

On a personal level, I cannot in any shape or form enjoy this song. It has the kind of cheap sexualization of women/girls in a poorly-formed set of double entendres that I truly despise, coupled with an incredibly repetitive chorus. Think the Korean (and more girly, less overtly sexual) version of “Cake” by Rihanna and Chris Brown. And just like “Cake”, there is a very catchy quality to it. Oh so catchy. The way she repeats “cream” over and over… it makes me completely forget what I’m doing. Not in a sexual way, mind you, in the way that I’m being hit repeatedly over the head with a bat. And it’s got high production values, she’s doing some nice coordinated dances. So on the other level, I can appreciate this is a high quality Kpop video. I just really can’t help but hate it, maybe because it represents the downfall of all womankind.

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2 thoughts on “Comeback: Hyuna’s “Ice Cream”

  1. Pingback: Secret’s “Talk That” | K-POP WITHOUT PITY

  2. Pingback: First Impressions: Infinite H’s “Without You” ft. Zion.T | K-POP WITHOUT PITY

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